Alex Gibson

Alex Gibson, ARVR Innovate

Alex Gibson – Founder, ARVR Innovate

Alex Gibson is Discipline Head – Digital Marketing at the School of Marketing and Entrepreneurship, TU Dublin.  The school is Ireland’s  largest educator of marketing students and professionals. He founded ARVR INNOVATE in 2014, and regularly contributes to national and international industry and academic conferences in augmented and virtual reality. Alex is Advisor to TechIreland on AR and VR sectors and he  has led research projects in tourism and education applications of AR and VR. He is currently working on research projects into the use of VR as a tool to enhance students’ public speaking skills.

Alex is passionate about building Ireland’s capability as a leading centre of AR and VR technologies. He covers AR and VR topics on his weekly radio programme on marketing issues – The Persuaders – on Dublin City FM. More recently Alex has launched a blog The Immersive Marketer where he explores how AR and VR are being deployed in marketing campaigns.


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