DES Madrid Immersive Technology Panel Discussion


ARVR INNOVATE founder Alex Gibson was invited to speak recently at  DES 2019 in Madrid. This is one of Europe’s premier tech conferences and over 21000 delegates attended to hear some real global thought-leaders across many tech sectors. I was delighted to be asked by Sonia Pachecoto present on AR and Digital Marketing Strategy. This offered the opportunity  to meet with the VRARA sponsored AR and VR track chair Carlos J. Ochoa Fernándezwho did a great job.

Before Alex’s presentation he got the change to conduct an informal interview with Carlos and a few of the top speakers on AR and VR – Cathy Hackl, Elizabeth Baron and Amy Peck Among the topics we explored were: Form Factors, Barriers to Adoption, Engaging Employees and Students, Roadmap of Social Media companies such as Facebook, Instagram and Snap, Augmented Influencers. It can be heard in  podcast format here… marketingtechnology augmentedrealityvirtualreality 


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