Peter Woodbridge – Immersive Storylab

Peter Woodbridge, Creative Director – Immersive Storylab

Peter Woodbridge is a digital producer, creative technologist and practice-based academic interested in the intersection of storytelling, games design, augmented reality and immersive experiences. He is the Creative Director of the Immersive Storylab, which is a research and development studio that is experimenting with new forms of storytelling that blend physical and digital space. These projects include pioneering work for cultural organisations, film and media companies, marketing agencies and the transport sector using mobile AR, MR displays and interactive projection mapping arts. He is also the programme leader for the new MA Immersive Arts at Liverpool John Moores University, the producer of the Immersive Liverpool business network programme and the organiser of the Immersive Storytelling Experiences research symposium that launched in Liverpool in 2019.