Alex Cook

Alex is deeply enthusiastic about the transformative power of immersive technologies, and how they can revolutionise our experiences in both life and work. As the lead of the ImmexCity initiative and the Advanced Media Production studio at PROTO, Alex is exploring the concept of ‘experience innovation’, investigating how immersive technologies can be used in increasingly innovative ways to enhance cultural, social, and creative experiences. In his free time, Alex has a passion for sports and enjoys coaching junior football and pursuing his love of running.


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